Reference

Networking Glossary

The vocabulary of deliberate event networking. Short, opinionated definitions.

A

Attendee density
How many attendees at an event match a specific role, stage, or signal you care about. High-density events deliver more value per hour than large, mixed-audience events - regardless of total headcount.
Attendee list visibility
Whether the Luma event host has made the guest list publicly visible. The single highest-leverage decision a host can make for serious attendees - and the only event property a research tool can never override.

C

Cold intro
An outreach attempt to someone you have no prior relationship with, no mutual connection introducing, and no specific shared context. Has a 1-3% reply rate at best - and is exactly what an event lets you replace.

D

Demo day
An event where a batch of startups (often from an accelerator) pitch to a room of investors and operators. High signal density per room - and one of the highest-stakes networking surfaces a founder will hit all year.

F

Follow-up cadence
The sequence of messages you send after meeting someone at an event. The right cadence is short, fast, and specific. The wrong cadence dies in someone's inbox.

G

Guest list
The list of people who have RSVPed to an event. On Luma, the host can make this list visible or hidden. When visible, it is the single most valuable pre-event artifact you can read.

I

N

Networking yield
The number of compounding conversations you generate per event, divided by the time invested. A way of measuring whether events are actually working for you.

O

Opener template
A reusable structure for the first sentence you say to someone you researched before the event. The pattern that consistently works: specific signal + your context + open question.

R

RSVP rate
The percentage of registered attendees who actually show up to a Luma event. Almost never 100%. Knowing the typical rate for a venue, host, or city changes how you weight a guest list.

S

W

Warm intro
An introduction made by someone you already know. At events, the "warm" can come from physical proximity: you met them in person, talked for ten minutes, and now have a real reason to reach out.