RSVP rate
The percentage of registered attendees who actually show up to a Luma event. Almost never 100%. Knowing the typical rate for a venue, host, or city changes how you weight a guest list.
RSVP rate (or "show-up rate") is the percentage of people on the Luma "Going" list who actually walk through the door. The gap between RSVPs and attendance is bigger than most people expect, and matters more than people factor in.
Rough industry benchmarks for in-person event RSVP rates:
- Free, public Luma events: 40-60% of "Going" RSVPs show up.
- Paid Luma events with $10-50 tickets: 70-85%.
- Curated, application-only events: 80-95%.
- Demo days and high-stakes industry events: 90%+.
This is a critical input when you're planning your Top 5. If the event is free and your top pick is "Going" but not super-recently-active, you should weight their show probability lower and have a backup person in the Top 6. For a paid event or a curated dinner, the list is much closer to ground truth and you can trust the ranking.
The fix for unreliable RSVP rates is not to skip events but to over-prepare for the volatility - keep a Top 5 plus a backup Top 3 so the night doesn't collapse if one or two no-shows.
Related terms
- Guest list - The list of people who have RSVPed to an event. On Luma, the host can make this list visible or hidden. When visible, it...
- Attendee density - How many attendees at an event match a specific role, stage, or signal you care about. High-density events deliver more ...
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