Warm intro
An introduction made by someone you already know. At events, the "warm" can come from physical proximity: you met them in person, talked for ten minutes, and now have a real reason to reach out.
A warm introduction is the opposite of a cold outreach. Cold means you have no prior relationship and you're asking the recipient to spend social capital on a stranger. Warm means there's already a basis for the message - shared context, mutual connection, prior conversation, or all three.
In the canonical investor / founder world, a warm intro is usually a third party (an existing portfolio founder, an angel, a mentor) sending an introduction email. Open rates and response rates on warm intros are 5-10x higher than cold equivalents.
At a Luma event you create your own warm channel. Ten minutes of in-person conversation followed by a 24-hour follow-up email is functionally a warm intro - the warmth is the recent shared moment, not a third party. This is why event-scoped prep matters so much: the difference between a forgettable hello and an actual warm channel is whether you went in prepared.
Related terms
- ICP (Ideal Customer Profile) - A short description of the type of person, account, or context you are trying to find. In B2B sales it lives in a CRM. A...
- Guest list - The list of people who have RSVPed to an event. On Luma, the host can make this list visible or hidden. When visible, it...
Walk into your next Luma event already knowing who matters.
Free to start, credits never expire. Install the Chrome extension and reveal the Top 5 in any room.
Get Started Free