Blog
Tactical writing on event ICPs, Luma guest lists, demo days, and the 6-hours-before-event ritual. New posts twice a week.
Research a Luma attendee list in 30 minutes
A repeatable process for turning the Luma guest list into a Top 5 of people worth meeting - in about 30 minutes.
ReadThe 6-hours-before-event ritual
A short, repeatable routine for the six hours before a Luma event. Built from how operators who actually win the room actually prep.
ReadA founder's pre-demo-day checklist
Demo day is one of the highest-stakes networking surfaces a founder will hit all year. Here's the full checklist for the 72 hours before.
ReadHow sales reps use Luma events for ABM
Use Luma as an ABM channel: pick events with buyer density, walk up to ICP-fit accounts, and turn evenings into pipeline.
ReadWhen to skip the event and read the list
Sometimes the right move is to skip the room but still pull the attendee list. Why guest-list reading is its own high-leverage discipline.
ReadWhat Stealth Founder means on a guest list
Why stealth founders show up at Luma events, what they are looking for, and how to start a conversation worth their time.
ReadThe opener that works at demo days
Demo day is high-stakes. The first 15 seconds of every investor conversation either earns you 10 minutes or burns them. Here is the pattern.
ReadWhat is an ICP at a networking event?
Your Ideal Customer Profile is a B2B sales concept. At a Luma event it means: who are the five people in this room worth meeting tonight?
Read