Blog
Tactical writing on event ICPs, Luma guest lists, demo days, and the 6-hours-before-event ritual. New posts twice a week.
How to research a Luma attendee list in 30 minutes
A repeatable, no-tool-required process for turning the Luma guest list into a Top 5 of people worth meeting tonight - in the time it takes to commute home.
ReadThe 6-hours-before-event ritual
A short, repeatable routine for the six hours before a Luma event. Built from how operators who actually win the room actually prep.
ReadA founder's pre-demo-day checklist
Demo day is one of the highest-stakes networking surfaces a founder will hit all year. Here's the full checklist for the 72 hours before.
ReadHow sales reps use Luma events for account-based marketing
A practical guide to using Luma as an ABM channel: picking events with buyer density, walking up to ICP-fit accounts in person, and turning evenings into pipeline.
ReadWhen to skip the event and read the guest list anyway
Sometimes the right move is to not attend - but still pull the attendee list. Why guest-list reading is its own discipline, and the surprisingly high-leverage moves that come from it.
ReadWhat 'Stealth Founder' actually means on a guest list
The single most under-pursued category of attendee at any Luma event. Why stealth founders show up, what they're looking for, and how to start a conversation worth their time.
ReadThe opener that actually works at demo days (and the three that don't)
Demo day is the highest-stakes networking surface a founder will hit all year. The first 15 seconds of every investor conversation either earns you 10 minutes or burns them. Here's the pattern.
ReadWhat is an ICP at a networking event?
Your Ideal Customer Profile is a B2B sales concept. At a Luma event it becomes the answer to one question: who are the five people in this room worth meeting tonight?
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