ICP (Ideal Customer Profile)
A short description of the type of person, account, or context you are trying to find. In B2B sales it lives in a CRM. At a networking event it lives in your head as a one-sentence filter for who in the room is worth your next 20 minutes.
ICP - short for Ideal Customer Profile - originated in B2B sales. It is a structured description of the kind of company that buys your product best, usually defined by industry, headcount, revenue range, geography, tech stack, and recent buying signals. Sales teams use the ICP to score leads, prioritize outbound, and decide which accounts get coverage.
At a networking event the same idea operates at a much smaller scale. Your ICP for the night is not millions of companies - it's a filter against the 200 people on the Luma guest list. It usually folds in role (not just company) and a specific signal that proves the person is worth talking to tonight, not in general.
A useful event ICP fits in one sentence and is concrete enough that you could circle five names on the attendee list using it. "Investors" is not an ICP. "Pre-seed angels in fintech who have written a check in the last 6 months" is.
For the long form, see our post on what an ICP is at a networking event.
Related terms
- Warm intro - An introduction made by someone you already know. At events, the "warm" can come from physical proximity: you ...
- Guest list - The list of people who have RSVPed to an event. On Luma, the host can make this list visible or hidden. When visible, it...
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