Everything we've written on pre-event networking
Tactical blog posts, evergreen guides, and a working glossary - built for founders, sales reps, and operators who treat Luma events as a deliberate channel rather than a social outing.
Latest blog posts
See all- May 27, 2026 · 7 min
How to research a Luma attendee list in 30 minutes
A repeatable, no-tool-required process for turning the Luma guest list into a Top 5 of people worth meeting tonight - in the time it takes to commute home.
- May 27, 2026 · 5 min
The 6-hours-before-event ritual
A short, repeatable routine for the six hours before a Luma event. Built from how operators who actually win the room actually prep.
- May 27, 2026 · 8 min
A founder's pre-demo-day checklist
Demo day is one of the highest-stakes networking surfaces a founder will hit all year. Here's the full checklist for the 72 hours before.
- May 27, 2026 · 8 min
How sales reps use Luma events for account-based marketing
A practical guide to using Luma as an ABM channel: picking events with buyer density, walking up to ICP-fit accounts in person, and turning evenings into pipeline.
Guides
See all- 12 min read
The Luma Networking Playbook
The hour-by-hour playbook for turning a Luma event into a Top 5 of people worth meeting. Built from the way founders, sales reps, and operators already win the room.
- 14 min read
How to find investors at Luma events (without pitching them in line)
The deliberate way for founders to use events for fundraising - investor lists, density estimates, walk-up moves, follow-up cadence, and what to do when the room runs cold.
- 6 min read
The event prep checklist (10 minutes, every time)
A universal, pocket-sized checklist for prepping any networking event - Luma, conference, dinner, demo day - in 10 minutes. Use it as the floor under your serious events.
Glossary
See allAttendee density
How many attendees at an event match a specific role, stage, or signal you care about. High-density events deliver more value per hour than large, mixed-audience events - regardless of total headcount.
Attendee list visibility
Whether the Luma event host has made the guest list publicly visible. The single highest-leverage decision a host can make for serious attendees - and the only event property a research tool can never override.
Cold intro
An outreach attempt to someone you have no prior relationship with, no mutual connection introducing, and no specific shared context. Has a 1-3% reply rate at best - and is exactly what an event lets you replace.
Demo day
An event where a batch of startups (often from an accelerator) pitch to a room of investors and operators. High signal density per room - and one of the highest-stakes networking surfaces a founder will hit all year.
Follow-up cadence
The sequence of messages you send after meeting someone at an event. The right cadence is short, fast, and specific. The wrong cadence dies in someone's inbox.